Free Academic Assignment Samples & Model Answers

In the business management process, situational analysis is essential to managing business activity and developing business-related solutions. Macro business environments are another essential factor of business that large regulated business-related activity of a company supports business growth.

Gen Z is digital natives demanding successful technological integration by fashion brands that are inclined to affect this consumer group's engagement, attraction and retention in the fashion context (Wang, 2021). The present study aims to investigate the role of Augmented Reality in improving the online shopping experiences and behaviours of Gen Z customers for one of the leading fashion brands, H&M.

MCY22107: Technology means increased generation of data, and ensuring security for sensitive data has become a major challenge.

We Discuss About the two companies selected for this formative assessment are- Company 1 The Gap Inc (GPS), and Company 2 The TJX Companies, Inc. (TJX).